AAPI Allyship for Coworkers

Since the start of the COVID-19 epidemic there has been a 1900% rise in reported hate crimes against Asian Americans. While anti-asian sentiment in America isn’t something that started with COVID-19, the virus is certainly accelerating it. You may have seen some of the horrific videos of Asian American elders being targeted and brutally attacked. You may be wondering why more people aren’t talking about this or why there seems to be a lack of media coverage. You may be wondering what you can do to help.

We’ve done some research and put together this guide for how you and your brand and participate in allyship:

1) Do some research (on your own) / Educate yourself

  • The Chinese Exclusion Act
  • Japanese Internment Act
  • The 14th Amendment (and how it impacted racialized groups)
  • Vincent Chin
  • LA Riots
  • The Myth of the Model Minority
  • Sikh Temple shooting in Wisconsin
  • Filipino Farm Worker Movement

Though this might feel counterintuitive, please try to refrain from asking your Asian colleagues what you should do or read or watch. Of course it’s great to engage in conversation, but don’t put the burden on your Asian friends by asking them what you should do. It’s ok particularly if your Asian coworkers bring it up but be there to LISTEN, not offer your experience or advice.

2) Take action

Make the issue visible

Here are some ways you can make the issues more visible in your workplace:

  • Advocate for anti-racist training from your employer
  • Suggest that your brand to use their platforms to bring awareness to the issue
  • Invite people who are involved in this issue to create collaborative content with your brand to bring attention to the issue.

Advocate for representation

Stand up. If you see something say something.

3) Stay involved in the conversation

Here are a few accounts you should consider following:

Beyond social media, here are some organizations who have email newsletters you can sign up for to stay informed:

AAPI Woman Lead
Next Shark

You can also check out our list of recommended resources here. We try to update this list regularly (feel free to reach out to info@slide32.com if you’d like to contribute).

Remember, allyship is tricky, and we don’t pretend to be experts — at best it’s something we aspire to. That said, please remember that more often than not, doing something is better than doing nothing — so, please, do something. Being anti-racist is doing something.

Even if you get it wrong (or not 100% right), you are at least helping to move the ball down the field. Remember, if someone in a group you are trying to help corrects you or offers a different approach, thank them and view this as an opportunity to learn, and become a better ally.

If you are looking for some quick actions you can take now, check out the links bellow:

A note about authorship:
This article was written primarily by a white man with help, advice and guidance from an Asian woman. We think it’s an example of a relatively easy step that someone can take to become a better ally. Thanks for reading and let us know if there is anything we missed or can add.

Slide 32 is a marketing agency with a conscience. We help you connect your marketing efforts to your community to create a positive impact. https://www.slide32.