Mar 17, 2021I will not love you long time.This is for all the women in the Asian American and Pacific Islander community out there right now who are afraid, sad, and feeling helpless. You’re not alone. Dear America, We’re not responsible for your sexual addiction. The shootings in Atlanta of three Asian-owned massage parlors have brought to light…Aapi3 min readAapi3 min read
Mar 12, 2021AAPI Allyship for CoworkersSince the start of the COVID-19 epidemic there has been a 1900% rise in reported hate crimes against Asian Americans. While anti-asian sentiment in America isn’t something that started with COVID-19, the virus is certainly accelerating it. You may have seen some of the horrific videos of Asian American elders…Allyship4 min readAllyship4 min read
Feb 8, 2021Social Media Fundraising Tips for NonprofitsWith the COVID-19 pandemic halting in-person fundraising events, nonprofits have to think outside the box when it comes to fundraising in 2021. …Social Media Marketing3 min readSocial Media Marketing3 min read
Oct 14, 2020An Uncomfortable Slack Conversation About Privilege, Representation, Sexism & SportsBlake: Yo! How’s that deck coming? Grace: ugh….alright. Adding the last few images now, just kind of hard to find pictures of women playing sports that don’t look like this. Grace: Blake: yikes Grace:Marketing5 min readMarketing5 min read
Oct 5, 2020How Your Company Can Help Get Out The Vote.In case you missed literally every celebrity, news organization, social media influencer and politician in America, our next election is as important as it is complicated. In a recent study conducted by Pew Research Center, 49% of voters believe it will be difficult to cast a ballot this November. …Csr3 min readCsr3 min read
Jul 9, 2020Inside Track: My Experience as a POC Working in NASCAR and that Damn FlagAs a fan, an Asian American, and a former Marketing Director for a NASCAR race, I want to take a moment to talk about how the recent ban on the confederate flag is not only the right socio-political move, but also a critical marketing strategy to keep the sport alive…Marketing5 min readMarketing5 min read
Jun 4, 2020How Brands Can Show Up for Black Lives MatterHey there! You are likely reading this because you are a brand or organization that wants to show your solidarity with the Black Lives Matter movement in the wake of the recent murders of Ahmaud Arbery, Breonna Taylor, and George Floyd. …BlackLivesMatter4 min readBlackLivesMatter4 min read
May 29, 2020Why AAPI Month Has Been Disappointing.I got into a discussion with someone the other day about Constance Wu’s acting skills. The consensus was we didn’t think she was that talented. While we debated who would be a suitable substitute for her roles, we couldn’t come up with many other well known Asian American actresses. The…Aapi Heritage Month4 min readAapi Heritage Month4 min read
May 19, 2020White Guys Standing on CliffsAttention, marketers: We’re all good on pictures of white dudes standing on the edges of things. It’s time to shoot something else. Here’s a fun story: A few years ago before starting Slide 32, I was still working in-house at a Silicon Valley tech company and I was stuck in a…Marketing4 min readMarketing4 min read
Apr 21, 2020The Moral Paradox of Marketing in a Pandemic.Don’t worry, this isn’t a “capitalism is bad” essay. It is a “capitalism is messy” essay. …Marketing3 min readMarketing3 min read